We wanted a name for the Production Company that stood for something. And also ideally something catchy.
“Beyond Talent” was so named for many reasons, but mostly it is because no amount of talent on its own will do the trick.
The most talented young tennis player in the world, if he had never practised, would never take a game off Roger Federer. Practice and industry and hard work can take the average and mediocre and turn it into the great.
In this way, hard work supersedes great talent. Because Federer would beat our imaginary prodigy.
This is someone going Beyond their Talent and turning it into something I think most of us admire.